Sheila Marie is the CEO and principle designer of Beautiful Addiction clothing line. She created Beautiful Addiction to bring sophisticated and sustainable clothing to the market at an affordable price point. This is Sheila's second successful clothing line, having launched her design career with celebrity-favorite Sheiki Jeans in 2006. Sheiki Jeans specialized in stylish denim for the petite and curvy figure, and was a favorite among celebrities including Kim Kardashian, Brittney Spears and Ashanti.
In addition to the design and creation of her own clothing lines, Sheila has a successful career in the manufacturing side of the garment industry. She serves as head of merchandising and creative design for Pacific Apparel, a mass market private label clothing manufacturer, and helps oversee a 70,000 square foot factory that manages the production and delivery of premium clothing lines to major department stores. She has also worked as a consultant on several celebrity clothing lines, including Jenna Jameson and Kendra Wilkinson.
Sheila's broad experience across the entire fashion industry -- from design, to manufacture, to product launch and through to managing a global brand -- has allowed her to achieve significant success in a short period of time. Her Sheiki clothing line garnered international attention within one year of its inception, and her just-launched Beautiful Addiction line is already being requested by high end department stores around the country. She is especially talented with a variety of design elements, including embellishments, custom dyes, embroidery, premium fit and unique artistic elements. With Beautiful Addiction she has expanded her area of expertise to include working with sustainable fabrics and manufacturing processes, dedicated to promoting earth-friendly fashionable garments.
In her free time Sheila enjoys traveling around the world, getting inspiration for her clothing design from a wide variety of cultures and experiences.